We connect companies building the future of petcare with the veterinary professionals, shelters, rescues, foster networks, and pet owners who live it every day.
Four Feet on the Ground is a strategic consulting firm dedicated to helping organizations innovate successfully within the petcare industry. We specialize in connecting commercial innovation with the real-world needs of pet owners and the pet professionals that care for them.
Our team of four senior leaders brings complementary expertise across product innovation, technology, marketing and operations, consumer insights, strategic partnerships, and commercial growth — shaped by work across veterinary medicine, animal welfare, consumer brands, and high-growth technology companies.
What makes us different is our ability to bridge two worlds that rarely work closely together. We understand the operational realities of pet care professionals because we've worked alongside them. At the same time, we understand how companies develop products, launch innovations, build partnerships, and grow businesses.
That dual perspective allows us to help organizations develop products, programs, and partnerships that are not only commercially successful—but genuinely valuable to the people caring for animals every day.
Every recommendation we make is grounded in operational experience, informed by research, and shaped by conversations with the professionals and volunteers on the front lines of animal care.
The pressures that face pet care professionals are unique. The operational challenges are significant. Understanding these challenges is critical if you want to bring a new product or service into their world.
Companies know how to build products, technology, and partnerships — with the funding and ability to scale solutions across the petcare ecosystem. But they don't know how to engage with the frontline in a way that optimizes their chance of success.
"When these two perspectives come together, better ideas emerge."
The petcare industry is filled with organizations working toward the same goal: improving the lives of pets and the people who care for them. Yet too often, commercial innovation and frontline animal care operate independently, limiting opportunities for meaningful collaboration. At Four Feet on the Ground, we help bridge that gap.
Animal welfare organizations and veterinary professionals hold invaluable expertise about pet health, behavior, adoption, and consumer trust. Commercial companies bring innovation, technology, and the ability to scale. Whether you're an established company, a startup entering the market, or a nonprofit seeking stronger industry partnerships, we build strategies that are practical, sustainable, and made for long-term impact.
Whether you're exploring an opportunity, validating a new product, or building long-term partnerships, we provide strategic support tailored to your goals.
Designed to help organizations better understand the petcare landscape, identify opportunities, and navigate industry complexities.
We study how products, services, and technologies are actually used in veterinary and animal welfare environments.
Entering petcare requires more than understanding consumers — it requires understanding the ecosystem you're entering.
We design collaborative programs that connect brands with veterinary organizations, shelters, rescues, and nonprofit partners.
No two organizations face the same challenges. We build custom engagements from product validation to executive advisory.
Jeannine is a petcare executive with more than 24 years of leadership across veterinary medicine, animal welfare, product innovation, marketing, and strategic partnerships. Drawing on experience in both petcare and human healthcare, she brings a customer-centered approach to innovation and growth strategy.
Core Expertise Industry Experience
Audrey is a global business executive and strategic advisor with leadership experience across consumer products, petcare, retail, technology, digital commerce, and innovation. She has held executive roles at Mars Petcare, Samsung Electronics, and Nike, leading business transformation, digital growth, and strategic partnerships across international markets.
Core Expertise Industry Experience
Hagit is a product and strategy executive with expertise spanning technology, digital platforms, and animal welfare. Most recently at Adopt a Pet, one of North America's largest pet adoption platforms, she led product initiatives that improved experiences for adopters, shelters, rescues, and foster organizations while increasing operational efficiency and outcomes for pets.
Core Expertise Industry Experience
Collette is a growth-focused consumer electronics executive with leadership experience at Logitech, Seagate, and Roku, who expanded into petcare as CEO of Whistle, the Mars-owned GPS and wellness tracking company. A champion of the Human–Animal Bond, she serves on the national board of Canine Companions and holds a patent supporting PTSD service dogs.
Core Expertise Industry Experience